Packaging Design / Print Design / Luxury Goods / Identity / 3D Modeling / CNC Milling / Laser Cutting / Electroplating
Brand History
Monopoly is a board game published by Parker Brothers, a subsidiary of Hasbro. The game is named after the economic concept of monopoly, the domination of a market by a single entity. The history of the board game Monopoly can be traced back to the early 20th century. The earliest known design was by the Ameri- can Elizabeth Magie created in 1903. A series of board games was developed from 1906 through the 1930s that involved the buying and selling of land and the development of that land. By 1934, a board game had been created much like the version of Monopoly sold by Parker Brothers and its parent com- panies through the rest of the 20th century, and into the 21st. Several people, mostly in the Midwestern United States and near the East Coast, contributed to the game’s design and evolution.
Redefining Brand
Monopoly has many pieces inside of a box that does not get used during game play. The materials of the traditional game surface cause the packaging to maintain standard dimensions, as well as a perception of cheap and low cost quality.
Marketplace
High end retailers catering to the upper middle class/upperclass, working class professionals who are family oriented.
Audience
Afluent upper class professionals. This includes executives and people who have a need for thier board games for their respective environments.
Solution
To incorporate the box and packaging into game play by making it useful, and explore and choose more suitable materials for luxury markets.
